For a little word, you’ve been enjoying a very high profile lately. Wow – you’re positively everywhere! Indeed, it has come to my attention that you are at the start of so many sentences, you’ve become ubiquitous. You’ve never had it so good!
All kinds of utterances seem to feature you right at the start. In everyday speech, you seem to be the opener of choice. Everywhere, it’s ‘so’, ‘so’, ‘so’. How did you get to be so prominent? You really know how to get noticed.
A few years ago, it used to be ‘Look’ that opened the batting. Along with her partner ‘Right’. Or, ‘Well’. Or ‘Now, then’ – remember them? Or even that rather clumsy fellow, ‘Er’. Not so anymore. They’ve become also-rans. It’s all ‘so’ now.
Yes, you’re everywhere, ‘so’. In Tweets, on news interviews, in texts. Always up there at the front of things. So obvious you can’t be missed. Sometimes short and punchy; other times drawn out and deliberate. Always there.
So, you see – it’s great to see your confidence, but there was a time when you used to be in the middle of things. Holding things together rather than striding out in front on your own.
That said, it’s important to be in the middle of things from time to time, so it is. True, you were less prominent back then, when ‘Look’ and ‘Right’ were top of the pile. Your celebrity status was so-so. (Although I remember you on a Peter Gabriel album when I was at school – that was pretty big). Now, you are at the front of so much.
Maybe… just a little too much?
Don’t get me wrong – it’s great to lead from the front. Sometimes. Maybe not all of the time? Sometimes it’s good to let others lead every so often. (Note to self, so help me!).
Could I be so bold as to offer some advice? A word of warning? I wonder whether you might be getting just a little overexposed? I just worry that, in the not-so-distant future, people will tire of you.
Insomuch as I’m one to give advice, will you take this in the spirit it’s meant? Certainly not a matter of urgency: just something to be aware of when you get a moment on your own.
So. Will you give it some thought? I hope so. You have so much to offer. In smaller amounts.
Till we meet again, it’s so long. (Or, more likely, not so long….)
PS I realise I’ve used you over 30 times even in this short letter. So sorry!